About me
Originally from Italy, I began my journey as a self-taught designer during my high school years, fueled by a passion for visual aesthetics.
Starting with online tutorials, I created PSD templates and sold them on Themeforest. This experience also introduced me to coding as well, as I collaborated with developers to build WordPress themes.
I changed locations. All these experiences helped me sharpen my skills, both soft and hard, designing for different industries and always striving for simplicity and attention to detail.
I've developed my skills through hands-on experience, and grown out of my own design expertise. I got the privilege to work with amazing people, learning from their experience and approach.
My creativity is fueled by my passions for photography, baking, and sports, which enrich my design work. Photography allows me to capture beauty and expand my perspective, while baking encourages constant experimentation and attention to detail. Running and cycling in nature energize me, keeping my creativity flowing. These diverse interests continuously inspire and shape my approach to design, blending exploration with innovation.
Location
Zurich, Switzerland
Passions:
Design
Baking
Photography
Sports
Skills
End-to-end Product Design
Cross Platform Design
User Experience Design
UXR & Testing
Design System
Interaction Design
Experience
2021 — 2025
Evooq
Senior UX Designer
Evooq is is a company in Zurich working on providing investment solutions and a wealth management platform to banks, independent asset managers and pension funds.
As Senior UX Designer at Evooq, I led user interface and interaction design in close collaboration with the product owner and developers. Worked with stakeholders to align business objectives and user needs, actively enhancing Evooq’s design system and expanding UX design across products.
2018 — 2020
Lisk
UI/UX Designer
Lisk is a blockchain platform that enables developers to build decentralized applications using JavaScript. It provides tools and a network for developing and deploying blockchain applications, emphasizing ease of use and accessibility for developers of varying skill levels.
As the first UI/UX Designer at Lisk, I played a key role in designing the Lisk Mobile Wallet, seamlessly integrating it with the existing desktop wallet. My primary focus was on creating an intuitive and secure application for transferring LSK tokens, viewing transaction history, and managing account balances.
2016 — 2018
Plex
Product Designer
Plex Inc. is an American software company, founded in Campbell in 2009, that runs its namesake ad supported streaming media service that provides television shows and movies to users worldwide, and further provides a platform to discuss and discover content across all major subscription streaming services.
At Plex I designed Newsletter Campaigns, defining KPIs to optimize the performances over time and Landers for the Plex Website. I joined Plex after the acquisition of Watchup, and my primary role was to integrate Watchup (News) within the Plex existing ecosystem on different available platforms.
Tools
Figma
Design
Slack
Communication
Google Workspace
Productivity
Notion
Documentation
Framer
Website creation
Jira
Ticket Management